The Four Stages of the Business Relationship Organizational Maturity Model

Regardless of the state of maturity of your organization’s business relationships, Pink Elephant’s IT Business Relationship Manager certification course delivers the knowledge and tools to enable an IT Business Relationship Manager (BRM) to expedite increased value to the business. One of Pink’s unique differentiating course components (the other two will be introduced further on) is an actionable Business  Relationship Management maturity model. It details how to assess and identify the maturity levels of both the IT-Business Relationship Manager role (BRM) and the organization, as well as the actions necessary for advancement to the next maturity level.

Let’s look at how the IT-BRM role and its organization can progress from an unfocused and reactive state to one marked by trust and confidence…

The Four Stages of the Business Relationship Organizational Maturity Model

Chaos –At this stage, there’s no formal, structured approach to handle demand or the opportunities that IT receives. The business relationship manager (BRM) works mostly at an operational level and strives to understand what drives demand for the organization. 

Siloed – IT is driven by technology and has functional silos with little collaboration or communication. The BRM lacks knowledge of the end-to-end service perspective, but is starting to build relationships that will be formalized. Infrastructure and applications are treated as separate, unrelated domains. The BRM finds it difficult to rationally establish a value or business return for proposed initiatives.

Integrator – There is a structured approach for customer engagement around opportunities and demand. IT is focused on the integration and delivery of end-to-end services, as well as providing business solutions. The BRM works at a tactical level to ensure IT has business requirements to support the outcomes customers want to achieve. The BRM now has a working knowledge of service relationships and how the services create business value.

Business Orientation Focus – IT is considered a true partner and works closely with the business at both a tactical and strategic level. The BRM has a solid grounding in the drivers for business and IT strategies and is instrumental in providing guidance for both. Sitting at both the business and service provider strategic table, the BRM provides key guidance and recommendations for the business and IT.

Success is realized when there’s a true convergence between IT and the business. Both parties are focused on business value realization through a common set of goals and objectives.

Learn More about IT Business Relationship Management

The two remaining components that no other BRM course in the industry offers are:

  • The new iBRM framework that’s made up of five life cycle phases: business and IT strategy; customer engagement; plan, build, test and deploy; operational excellence; and continual improvement
  • Practical, hands-on activities – these are specially designed to build upon what you’re learning and help you apply the new techniques and practices back at work

Our IT Business Relationship Manager certification course provides you with what you need to understand the purpose, objectives, and challenges of imbedding a business relationship management practice. You will also learn about the role of the IT-BRM in organizational change management and much more.

Register now – and take advantage of our Customer Appreciation Sale until September 4.

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