What the CEO Wants IT to Know – David Ratcliffe Tells You at Pink’s IT Business Perspective in Action Online Symposium

Pink News Editor | April 13, 2021

There is an ever-increasing demand for value-driven and value-added IT services, and so a good question to ask is: Wouldn’t it be great if there was more specific direction and guidance on how IT can better deliver strategic, tactical, and operational business value for the enterprise?

That’s exactly why Pink has created our intensely focused two-day online education symposium – IT Business Perspective in Action – that will take place on June 21-22, 2021. This industry-first event is very specifically designed to help you run a truly business-focused IT organization. The event also features an exclusive Pink Elephant IT/Business model, which will give your organization a road map for how to make a significant and meaningful contribution to the business. To learn more about the dynamic program, including the IT/Business model, click here.

Over the next couple of months, Pink’s blog will profile specific program sessions. Here is the first one…

Opening Keynote - What the CEO Wants IT to Know
The online symposium begins with Pink Elephant President David Ratcliffe delivering the opening keynote, What the CEO Wants IT to Know. David will share how the fundamentals of business works and relates to IT. The topic is based on Ram Charan’s best-selling book, What the CEO Wants You to Know: Using Your Business Acumen to Understand How Your Company Really Works. David, known for his keen IT/business insights, will explain the book’s key concepts and challenge you to think about your own IT business planning process and key metrics.

IT Business Perspective in Action - Early Bird Offer
Register and pay for the online symposium before May 14, 2021 and receive $100 off the registration fee (regular fee is $695 USD; you pay only $595). You also get to apply the $695 early bird fee toward one live, virtual course in May, June, or July 2021 – that’s a savings of up to 35%. To register for the early bird offer, click here.

Learn More
The IT Business Perspective in Action online symposium has a jam-packed program with many original sessions not found in any ITSM course or other framework. For more detailed information on the program and the speakers, click here.

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