For many in the world of ITSM, technology is often viewed as a “silver bullet.” Yet, after 40 years at the forefront of the industry, Pink Elephant has observed a consistent truth: Technology should support operational execution – it should never be an end in itself.

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Pink Elephant’s new Corporate Training Subscription provides organizations with a simple, scalable, and highly cost-effective way to deliver professional development and certification opportunities across the enterprise.

Here's a sobering thought: The same AI that helps you defend your organization is helping attackers come after it.

This isn't speculation. It's the reality of today's threat landscape – and it's something every IT professional needs to take seriously.

AI is everywhere right now – and for IT service management (ITSM) professionals, the pressure to “figure it out” is real. But here’s the problem: many organizations are overcomplicating AI before they even begin. 

Two outstanding advocates of the IT industry were recently inducted into Pink Elephant’s IT Service Management Hall of Fame during Pink26, which was held at the Bellagio, Las Vegas, February 16-19, 2026.

Are you tired of ITSM theories and models that fail to translate into tangible results? If so, you're not alone.

Is your CMDB failing to keep up with the pace of change? You're not alone. Many IT leaders are discovering that traditional tools and approaches can’t handle the complexity of today’s hybrid, cloud-driven environments. That’s why Pink Elephant’s VP of Research and Development, Troy DuMoulin, has written a powerful new white paper you’ll want to read.

Forget ‘AI for ITSM’ being a future project – it’s the essential standard right now. Organizations that hesitate are already losing ground. To meet the demands of a hyper-digital world, ITSM professionals must stop thinking about if they'll use AI and start leveraging it to drive immediate, transformative changes, improve service quality, and foster rapid innovation.

Here are 10 compelling reasons why understanding where AI will take ITSM is a must-have for leaders and practitioners.

As organizations strive to deliver higher quality services, reduce costs, and meet customer expectations, IT Service Management (ITSM) has emerged as a critical discipline, and the importance of effective management of key processes cannot be understated.