Continuing the ITIL Revolution with ITIL 4

From the time we first brought ITIL to North America (and the world!) more than 20 years ago, Pink Elephant has remained at the forefront of ITIL’s evolution, and the ITIL revolution!

We’re very proud to say that we were the first to recommend that the core knowledge become a certified program, way back in the late 80s, and our world-renowned experts have been providing input, authoring books and developing in-depth courses ever since.

It’s important to remember that ITIL is a body of knowledge, and it always has been. The heart of ITIL has always been its consistent and comprehensive documentation of best practices for IT Service Management (ITSM).  The first ITIL books – 44 of them – were published in 1988, and Pink was the first to recommend that what was known as the “core” be translated into a certification program. This led to us developing the first ITIL course – the “ITIL Service Manager” – in 1992, and then the first ITIL Foundation course in 1996! Yep – Pink did that!

The next step in ITIL’s evolution happened with a second, condensed version of ITIL released in 2001. This version saw two main books, plus seven supplementary books describing 10 core processes and one function. Recognizing that just two certifications were not enough to go deep into the roles of all these processes, Pink introduced the practitioner suite of courses. Because of Pink’s efforts, this practitioner suite was eventually formally introduced into the official ITIL certification program.

ITIL v3, released in 2007, consisted of 26 processes and functions and five core books, each focused on specific stages of a five-step lifecycle. This version was very well received and provided an excellent framework to help IT departments develop strategic plans, manage change/transitions, gain efficiencies, increase productivity and become stronger internal business partners.

This brings us to today. As we await the official launch of ITIL 4, we already know that the body of knowledge has evolved to be more in line with the needs of today’s IT professionals, we still don’t know how many books will eventually support the full body of knowledge and the ITIL 4 certification scheme, but right now at least six books are planned. The first volume “ITIL Foundation” will be released in mid-February and the other titles will follow later in 2019 and into 2020. What’s different for this release is that for the first time the entire set hasn’t been available at launch. We do however know that the body of knowledge contains 34 practices and moves away from ITIL v3’s emphasis on the service lifecycle to a new focus on a Lean-type service value system.

And the exciting part for us is that Pink continues to be very much a part of ITIL’s evolution and very rich history, and once again Pink has played an instrumental role in the development of the latest version, ITIL4. 

As we get closer and closer to the launch of ITIL 4, we look forward to once again giving guidance to organizations on two fronts. We continue to teach ITIL v3 because it is still very relevant, useful, and has a complete body of knowledge available. At the same time, we’re very excited about the potential of what we have already seen of ITIL 4 and looking forward to helping IT organizations reach their full potential by learning about a more integrated and all encompassing approach to ITSM.  

Pink Elephant’s ITIL 4 Foundation courses are scheduled for February 2019! Register today to become one of the first people in the world to be ITIL 4 certified!

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To whom it may concern:

I work for Project Management Institute (PMI) and recently I understand your company is offering an introduction and/or certification course on ITIL v4 training.  I have been tasked with investigating the option to offer training and certification on v4to our organization.  Before I start asking scheduling and availability questions, I was hoping I could ask some information on the following topics:

•The preliminary teasers for ITIL v4 state new ‘features’ like agile, DevOps and lean are incorporated.  Are there any other new features and/or ideas, etc. that you can speak to included in v4 that are part of your course ?
•Is the v4 Foundation certification the same as v3?  And does the introduction of v4 require those certified in v3 foundation to retake the exam ?
•How do we go about arranging onsite training - our corporate office is located outside Philadelphia, PA in Newtown Square, PA ?

I look forward to your replies and the possibility of doing business with your company in the future.

I will follow up with a phone call in one day if no reply to this email.


Fred Ulmer
Production Support Specialist
Project Management Institute
14 Campus Blvd
Newtown Square, PA 19073 USA
Phone: +1.610.356.4600 ext. 7019
Mobile: +1.484.502.7221
Alt. Mobile: +1.610.716.9784
E-mail: .(JavaScript must be enabled to view this email address)


Fred Ulmer | February 5, 2019 at 11:54am

Hi Fred,

Thank you for reaching out! Our Customer Service Team has reached out to you to help answer you with the above and any further questions that you may have. Let us know how else we can help!

Pink News Editor | February 7, 2019 at 11:26am

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