From CMDB to Digital Twin: A Smarter Path for Configuration Management

Pink News Editor | December 22, 2025

Is your CMDB failing to keep up with the pace of change? You're not alone. Many IT leaders are discovering that traditional tools and approaches can’t handle the complexity of today’s hybrid, cloud-driven environments. That’s why Pink Elephant’s VP of Research and Development, Troy DuMoulin, has written a powerful new white paper you’ll want to read.

AI for ITSM: It’s Not the Future – It’s Now! Don’t Get Left Behind

Pink News Editor | November 6, 2025

Forget ‘AI for ITSM’ being a future project – it’s the essential standard right now. Organizations that hesitate are already losing ground. To meet the demands of a hyper-digital world, ITSM professionals must stop thinking about if they'll use AI and start leveraging it to drive immediate, transformative changes, improve service quality, and foster rapid innovation.

Here are 10 compelling reasons why understanding where AI will take ITSM is a must-have for leaders and practitioners.

Step Out of Your Comfort Zone – And Be Happy About It!

Pink News Editor | October 1, 2025

How often do we play it safe, stay in the familiar, and tell ourselves "someday" when it comes to our biggest goals?

Stepping out of your comfort zone isn’t just a motivational cliché – it’s one of the most proven strategies for personal and professional growth. 

Embrace the Future of IT Service Management with Our Updated Course: AI for ITSM

Pink News Editor | August 29, 2025

There is no doubt the pace of technological evolution today is rapid and relentless, and professionals in IT service management (ITSM) must stay ahead of the curve!

Enter Pink Elephant’s updated course, AI for ITSM – an exclusive workshop designed to empower you with the knowledge and skills necessary to harness the transformative power of artificial intelligence in your organization.

The Pink26 Brochure Has Landed!

Hot off the press! The Pink26 brochure is here – packed with industry experts, inspiring keynotes, and can’t-miss sessions about ITSM, AI, Lean, business relationship management, IT leadership, organizational change management, and more.