Make it Your Business to Learn About Business Relationship Management

Pink News Editor | October 29, 2019 Business Relationship Management

It’s general knowledge that better communication is the key to a better marriage/partnership. Guess what? That same advice applies to business relationships – now more than ever – especially due to today’s digitally-driven and constantly changing business world.

In fact, it’s so crucial to establish and maintain critical business relationships that there’s an entire role/job function designed to help people become a highly effective business relationship manager (BRM). The key role of the BRM is becoming increasingly essential as business units come to depend more on technology to drive business value. This has generated a significant demand for the role – who act as intermediaries between IT and other departments.

Based on extensive customer feedback, Pink responded to this need by putting our vast expertise and resources to work and developing a brand-new BRM certification course – the IT Business Relationship Manager (ITBRM).

Of course, Pink being Pink, we incorporated innovative enhancements to take our course to a higher level than others – it’s a one of a kind! The course has been designed with a systemic methodology and a focus on the core principles of business relationship management. ITBRM’s content is distinguished by three unique features, including a framework comprised of five life cycle phases, an actionable BRM maturity model, and practical hands-on activities that allow participants to immediately apply the new techniques and practices they’ve learned right when they return to work.

Building better business relationships helps IT and their internal business partners to overcome barriers and work together towards the crucial, strategic goals that result in increased business value.

Make it your business to learn more about the critical BRM role – register for Pink’s new IT Business Relationship Manager certification course – and help your organization achieve a more positive impact on its bottom line.

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